Youtube Optimization Notes
I watch a lot of YouTube and have thought about starting a fishing youtube channel, so naturally I am interested in creator economics and what successful content creators optimize for. Recording some high level notes for myself from a video about Mark Rober’s strategy.
Nail the opening.
Like any good movie/book/story, you need to overcome the initial friction. Exposition is kind of boring.
Make a succinct hook: What/Why/How. Give the viewer context and setup.
No dull segments. Edit out pauses, uninteresting parts, make the video glue users to the screen.
Optimize Video Metadata
- Titles: less than 50 characters.
- Thumbnails: home-video look OK / desirable
- Description: use the 1 line to lure watchers in.
Mr. Beast and Mark Rober don’t even use any tags, probably not important.
Play to the test
The primary Youtube ranking algo signals:
- CTR (how often does a user click if the video is presented to them?)
- Watch Time (does the click count? or users they regret?)
- Retention (do users tend to click videos from the same creator?)
Other observations around youtube
- Captions are nice. Some people don’t turn on their audio…
- A lot of folks try to achieve 10min video length.
- Good fishing youtube is deceptively active. You might think not a lot is happening, but anglers talk to the camera during dead time to provide value (e.g teaching the viewer what they’re thinking about, how their setup works, etc).
- Money is mostly from sponsorships. Market segment matters for ads too. Some segments do much better than others.
- Clickbait needs to be balanced